The Pit and the Pendulum Essay Essays

The Pit and the Pendulum Essay Essays The Pit and the Pendulum Essay Paper The Pit and the Pendulum Essay Paper There are some narratives. where the objects that are described or portrayed play a more of import portion of the narrative than what we believed. In The Pit and the Pendulum. a short narrative written by Edgar Allan Poe there is certain symbolism that adds intending to the narrative. The storyteller is stating the narrative from a keep in Toledo. Spain as a captive during the Spanish Inquisition. In the narrative. there are certain objects that have of import symbolism for the play. since they lead the storyteller to his decease. This narrative is one of Poe’s more popular plants since he creates a dark ambiance. adds suspense and a deep significance to these symbols. His symbolism transmits the subject of adult male struggles to last. The symbols make the storyteller face his chief job and stress what he feels while qualifying his emotions. The cavity is the most of import symbol in the narrative. The storyteller about faces decease by falling on the border of the cavity. re cognizing how close to decease he had been because the cavity had a deep surface. The cavity represents decease or falling into snake pit. It can be interpreted as decease because for the storyteller. it is something unknown. he didn’t know that the cavity was at that place. or how deep it was. The same happens with decease. cipher truly knows what happens after we die or where is it precisely where we go. In the narrative. the cavity is portrayed as this terrorization symbol that can besides be interpreted as snake pit. Since snake pit is the belief of a topographic point where people go after decease because they have sinned. the storyteller is considered to be guilty of a offense he did non commit. he doesn’t deserve to decease in the cavity. or harmonizing to the symbolism. combustion in snake pit. At the beginning of the narrative. the storyteller describes the â€Å"seven tall candles† that remind him of angels that subsequently turn into â€Å"meaningles s apparitions. with caputs of fire. † The significances that Thoreau wants to give to these tapers are a mark of hope. followed by letdown and despair. The fact that he imagined angels coming to his deliverance means that he was keeping on to his life. non giving up until those angels turned into Satan. and so his perceptual experience changed into thought that he was all entirely and abandoned. â€Å"And so my vision fell upon the seven autumn tapers upon the tabular array. At first they wore the facet of charity. and seemed white slender angels who would salvage me ; but so. all at one time. there came a most deathly sickness over my spirit. and I felt every fibre in my frame thrill as if I had touched the wire of a voltaic battery. while the angel signifiers became nonmeaningful apparitions. with caputs of fire. and I saw that from them there would be no aid. † The pendulum that is portrayed in the narrative is a symbol that represents clip. As the pendulum descends more and more. the storyteller realizes that is coming right to him. willing to take him to his intolerable decease. In the narrative. clip is a important component. since the storyteller has his seconds counted before confronting his decease. which fortunately. he escapes. â€Å"It was the painted figure of Time as he is normally represented. salvage that in stead of a scythe he held what at a insouciant glimpse I supposed to be the envisioned image of a immense pendulum. such as we see on old-timer redstem storksbills. † The pendulum is an instrument for anguish since it involves decease itself while numbering off the seconds until the terminal. The symbolism that the objects undertaking in the narrative emphasizes what Poe wanted to add or stand for the significance that is beyond what he wanted the storyteller in the narrative to portray. The symbols connect the story teller to what is really go oning in the narrative and do the reader understand better. In this instance. the symbols that were utilized are critical for the narrative. without them. the narrative would non hold the same significance and this happens with a batch of Edgar Allan Poe’s narratives and verse forms. it is an component that identifies them. Plants Citedâ€Å"Short Narratives: The Pit and the Pendulum by Edgar Allan Poe. † Short Narratives: The Pit and the Pendulum by Edgar Allan Poe. N. p. . n. d. Web. 6 Mar. 2014. Cover missive:I found the narrative really interesting I thought that the symbols were non difficult to construe. I decided to analyse the symbols because they are a really of import portion of the narrative. even though I did non analyse all of them. but I choose the three that I considered more relevant to the narrative My essay is concise and easy to read and understand. I included a batch of illustrations like direct quotation marks from the text that support my organic structure paragraphs. That was what I liked the most about my essay. the quotation marks that I included. because it gives you an thought of the point of position of the storyteller and how precisely he felt or what he thought. My debut is apprehensible and it gives you the thought of what the essay is traveling to be approximately. The organic structure paragraphs explain each of the symbols and I provided illustrations and analyzed them to do it more clear. My decision explains overall what the essay was approximately and it summarizes the debut.

7 Questions for the New Year Bringing You into Alignment with your Work

7 Questions for the New Year Bringing You into Alignment with your Work Last night I went to a Rosh Hashanah service at Beyt Tikkun in Berkeley, California, where one of the most valuable offerings of the evening was a handout entitled â€Å"High Holiday Workbook.† The workbook encourages participants to reflect on where in our lives we might have some spiritual alignment work to do. It asks questions about our relationships with other human beings, with our body and soul, and, most appropriately to my profession, with our work. How spiritually nourishing is your work? The High Holiday Workbook poses many great questions about what’s happening in the area of work. Following are some of them. I invite you to consider these questions, regardless of whether you are currently employed or looking for work as your full-time occupation: What have been the problems you’ve faced? Have you had good relationships with co-workers? Have you felt fulfilled? Have you been involved in collective efforts to change the workplace †¦ or have you felt powerless and unable to envision changing anything? If you are/were in a supervisory position, do/did you treat your supervisees with the respect that they deserve? Did you discharge anger from work [or from unemployment] by punishing yourself (e.g. through alcohol or drugs) or by dumping on friends or lovers – or did you express that anger at the appropriate targets or through collective action? How healthy were your coping mechanisms for stress? These questions encourage us to look inward and to consider doing things a different way if we find places where we are not being our spiritually highest selves. Once we answer the questions, the next step is to identify what we can contribute to transform any problems. Partnering for Support and Success As with many calls to examine our own thoughts and behavior, it is often difficult to do accomplish our goals alone. We might recognize that something needs to be done, but not do it. And so the workbook goes a step further, suggesting that we find a partner to check in with daily between now and Yom Kippur about how we are progressing on our list. This partner is ideally someone who has no personal stake in what you do or do not accomplish, and who will encourage you to think through your options without offering any pointed advice. Whatever your religious faith, now might be a good time to take on an important area of your life, or several areas, including work, health, and/or relationships. If you transform even one small area, it will have an impact on your own peacefulness and alignment, as well as on the people and communities that surround you. L’shanah tovah. Wishing you a good year full of sweetness, joy and transformation.

The best moment in my life Essay Example | Topics and Well Written Essays - 1000 words

The best moment in my life - Essay Example That was the start of the best moments in my life: getting the chance to be immersed in a new lifestyle, to meet new people and develop new relationships, and pursue higher education to attain both personal and professional goals. I remember arriving in Denver on a bright sunny morning. The moment the plane landed at Denver International Airport, my spirits were incredibly high. I was so amazed by the volume of passengers from diverse cultures just going in and out like bees swarming to make honey. The travel to my destination at the city was brief; but I got to view the magnificent landmarks: the Colorado State Capitol, the Denver Art Museum, the 16th Street Mall, and the Confluence Park, among others. At that instant, I promised to myself that I would have all the time to explore Denver at its best. What was most striking about Denver was despite its modernity, the people were able to restore historical landmarks that showcased Victorian-era homes, such as the Bryers- Evan Homes and Molly Brown House preserved in its grandeur. The architectural styles of most significant edifices were just magnificent that visitors would be awe-inspired and would be transported back in time, despite the ultra-modern environ ment of the rest of the city. Another best moment from being in Denver is the opportunity to be immersed slowly to a new culture and virtually new and fast-paced lifestyle. I was so impressed by the way people seem to be so always rushing somewhere, somehow, all the time. When I observe people, nature and historical landmarks as I sit from a bench at Cheesman Park, I noticed that all were immensely engaged in their respective endeavors and it is as if it was only me who was a spectator in their busy world. Likewise, it seemed that it was only me who had not been oriented yet that the park was reportedly one of the most haunted places in Denver. No wonder I seemed to cherish the serenity and complete peacefulness within the grounds – which were apparently

Case Study Example | Topics and Well Written Essays - 500 words - 7

Case Study Example There big breakthrough came in 1997, when they designed a software system known as COSMOS which would totally focus on the customers needs. This system had various advantages. One of them is that the customers organized it (Plunkett 27). This had several reimbursements. Through this system, it was easy for intuit to know who are its most loyal profitable customers. This system kept a record of every customer, and with this, company would easily identify the profitability drivers. Therefore, this was very advantageous as it developed a greater understanding of Intuits customers. An added advantage is that it enabled the sales agents to be well informed when dealing with customers. This is because all the customer information was accessible to them as they could see it in the customers file. The advantage of this is that it created an efficient way of working with customers, for example, those customers that had special requests. Decisions made on how to deal with these customers could be supported by having information on the customers specifications, and his or her past transactions. COSMOS also developed a system that automates data entry. This was of great significance as it helped reduce errors, and decrease call length. In 1999, Intuit integrated a new phone system technology into COSMOS (Plunkett 120). The system performed in a way that it identified the customer who was calling, and brought his or her records regarding any transaction made in the past. This enabled FSG to track its high value customers, and direct them to highly skilled and trained special agents for the provision of optimum services. As much as there were several advantages the company faced as a result of becoming online intermediaries, there were also a number of challenges faced. The company faced the challenge of the company changing its mindset from being a product driven company to an online servicing company (Plunkett 45). According to Redmond, the companys CEO, the switch

Reactants Lab Essay Example for Free

Reactants Lab Essay Aspect 1: Problem: What type of chemical reactions occurs when different reactants are mixed? Variables: Manipulated: Combination of reactants Responding: Type of Chemical Reaction Controlled: 1. Same amount of reactants used (1 piece for solids, 4 drops for liquids) 2. Spot plate is washed before reactants are mixed 3. Same amount of time substance is allowed for chemical reaction to occur (15s) 4. Because data is qualitative, observations will be made by the same person. Aspect 2: Controlling Variables: The same amount of reactants being used will be controlled by using the same amount of reactants in each reaction (1 piece for solids, 4 drops for liquids). Spot plate will be washed before each chemical reaction (using the water from the squeeze bottle) to ensure no residue is left from previous reaction. Observations will be made 15 seconds after the chemical raction. Time will be kept using a watch. The same person will make qualitative observations, to ensure that observations are kept consistent. Aspect 3: Materials: Spot Plate Forceps Squeeze Bottle filled with water Toothpick List of Reactants Fig. 1.1 Reactant Chemical Formula aluminum (s) Al (s) copper (II) chloride (aq) CuCl2 (aq) barium hydroxide (aq) Ba(OH)2 (aq) sulphuric acid (aq) H2SO4 (aq) chlorine (aq) Cl2 (aq) sodium bromide (aq) NaBr (aq) zinc (s) Zn (s) copper (II) sulphate (aq) CuSO4 (aq) hydrochloric acid (aq) HCl (aq) magnesium hydroxide (aq) Mg(OH)2 (aq) calcium chloride (aq) CaCl2 (aq) sodium carbonate (aq) Na2CO3 (aq) calcium (s) Ca (s) water (l) H2O (l) sodium acetate (aq) C2H3NaO2 (aq) magnesium (s) Mg (s) sodium hydroxide (aq) NaOH (aq) cobalt chloride (aq) CoCl2 (aq) List of Chemical Reactions Fig. 1.2 Reactant 1 Reactant 2 sulphuric acid (aq) barium hydroxide (aq) hydrochloric acid (aq) magnesium hydroxide (aq) calcium (s) water (l) hydrochloric acid (aq) sodium acetate (aq zinc (s) copper (II) sulphate (aq) cobalt chloride (aq) sodium hydroxide (aq) magnesium (s) hydrochloric acid (aq) sodium bromide (aq) chlorine (aq) aluminum (s) copper (II) chloride (aq) Procedure: 1. Wash spot plate thoroughly with water from squeeze bottle. 2. Choose a combination of reactants from Fig. 1.1 3. Write down physical properties of reactants. 4. Mix reactants. Record observations. 5. Wash spot plate thoroughly, making sure reactants fall into a waste bucket. 6. Repeat steps 1-4 using all the other combinations Data Collection and Processing (DCP) Aspect 1: Observation Chart of Chemical Reactions Fig. 1.3 Reactant 1 Chemical Formula Reactant 2 Chemical Formula Pr-reaction observation Post-reaction observation sulphuric acid (aq) H2SO4 (aq) barium hydroxide (aq) Ba(OH)2 (aq) Two transparent liquids Milky-white substance. Gas bubbles form. hydrochloric acid (aq) HCl (aq) magnesium hydroxide (aq) Mg(OH)2 (aq) Transparent liquids Transparent liquid hydrochloric acid (aq) HCl (aq) sodium acetate (aq) C2H3NaO2 (aq) Transparent liquids Transparent liquid calcium (s) Ca (s) water (l) H2O (l) Flaky-white solid, and transparent liquid Calcium dissolves a bit in water. A few gas bubbles zinc (s) Zn (s) copper (II) sulphate (aq) CuSO4 (aq) Grey rocky solid, with bluish liquid Gas bubbles form on zinc cobalt chloride (aq) CoCl2 (aq) magnesium hydroxide (aq) Mg(OH)2 (aq) Red liquid and clear liquid Pinkish-purple substance. Gas bubbles form magnesium (s) Mg (s) hydrochloric acid (aq) HCl (aq) Silver, lustrous metal and transparent liquid Gas bubbles form on magnesium sodium bromide (aq) NaBr (aq) chlorine (aq) Cl2 (aq) Transparent liquids Transparent liquid aluminum (s) Al (s) copper (II) chloride (aq) CuCl2 (aq) Lustrous rock and blue liquid Gas bubbles form on aluminum Aspect 2: Processing Data Chemical Reactants and Products Equations Balanced H2SO4(aq) + Ba(OH)2(aq) BaSO4(s) + 2HO2(l)(Double Replacement Reaction) Mg(OH)2 (s) + 2 HCl (aq) MgCl2 (s) + 2H2O (l)(Neutralization Reaction) NaC2H3O2 (aq) + HCl (aq) HC2H3O2 (aq) + NaCl (aq) (Double Replacement Reaction) Ca (s) + 2HOH (l) Ca(OH)2 (aq) + H2(g)(Single Replacement Reaction) CuSO4 (aq) + Zn (s) ZnSO4 (aq) + Cu (s)(Single Replacement Reaction) CoCl2 (aq) + 2NaOH (aq) 2 NaCl (aq) + Co(OH)2 (aq)(Double Replacement Reaction) Mg (s) + 2HCl (aq) MgCl2 (aq) + H2 (s)(Single Replacement Reaction) Cl2 (aq) + 2NaBr (aq) 2NaCl (aq) + Br2 (l) (Single Replacement Reaction) 2Al (s) + 3CuCl2 (aq) 2AlCl3 (aq) + 3Cu (s) (Single Replacement Reaction) Aspect 3: Reactants, Products, and Types of Reaction Chart Reactant 1 Reactant 2 Product Type of Reaction H2SO4(aq) Ba(OH)2(aq) BaSO4(s) + HO2(l) Double Replacement Mg(OH)2 (s) HCl (aq) MgCl2 (s) + H2O (l) Neutralization Reaction NaC2H3O2 (aq) HCl (aq) HC2H3O2 (aq) + NaCl (aq) Double Replacement Ca (s) HOH (l) Ca(OH)2 (aq) + H2(g) Single Replacement CuSO4 (aq) Zn (s) ZnSO4 (aq) + Cu (s) Single Replacement CoCl2 (aq) NaOH (aq NaCl (aq) + Co(OH)2 (aq) Double Replacement Mg (s) HCl (aq) MgCl2 (aq) + H2 (s) Single Replacement Cl2 (aq) NaBr (aq) 2NaCl (aq) + Br2 (l) Single Replacement Al (s) CuCl2 (aq) AlCl3 (aq) + Cu (s) Single Replacement Conclusion and Evaluation (CE) Aspect 1: Conclusion: In this experiment we discovered three types of chemical reactions, Single and Double Replacement reactions, along with Neutralization Reaction. Referring to Data in Aspect 2 3 of Data Collection and Processing, we can see there were 5 single replacement reactions, and 4 double replacement reactions (one of which was a neutralization reaction). The reactions involving an element and a compound were all single replacement reactions, and the reaction involving two compounds were double replacements (which included a neutralization reaction). Aspect 2: Evaluate the Procedure: A problem with this procedure is that it doesnt explore all types of chemical reactions. Also, try as one may, it is sometimes difficult to get the residue of a substance off the spot plate. This tampers with results. Aspect 3 Improving Experimental Design: A few more reactions should be added where simple composition and decomposition are shown. Also, using the Bunsen burner, a reaction should be added where hydrocarbon combustion is shown. Disposable spot plates should be used, to ensure that residue left by previous reactants and reactions, do not tamper with results.

HIV and AIDS :: STD, HIV, AIDS

AIDS/HIV   Ã‚  Ã‚  Ã‚  Ã‚  Acquired Immune Deficiency Syndrome, better known as AIDS, is caused by the incurable HIV virus. AIDS is a deadly disease that deteriorates the immune system. There are two groups of HIV (human immunodeficiency virus), HIV-1 that occurs throughout the world and HIV-2 that mainly occurs in Africa. The HIV virus enters the white blood cells and takes over the reproductive system of that cell and uses the system to reproduce itself. The white blood cell dies and the new HIV cells infect other white blood cells and repeat the process. The Person with the disease will eventually die because the white blood cell dies off tottally.   Ã‚  Ã‚  Ã‚  Ã‚  If you have become infected with the AIDS disease you may not have any symptoms of the disease for the next ten years. People with the HIV virus usually look and feel healthy and may not even know that they are infected. Even though they don't look or feel sick, they can still infect others.   Ã‚  Ã‚  Ã‚  Ã‚  When the symptoms do start to happen they can be like the ones of many common sicknesses such as swollen glands, coughing, fever, and diarrhea. It is usually characterized by severe weight loss and fatigue.  Ã‚  Ã‚  Ã‚  Ã‚  The AIDS disease makes the less serious conditions harder for your body to control or get rid of because of the loss of many of the white blood cells in your body. The most common causes of death for the people with AIDS are pneumonia and Kaposi's sarcoma. Kaposi's sarcoma which shows up as purple lesions on the skin and tumors known as B-cell lymphomas have affected 70% of the infected people.   Ã‚  Ã‚  Ã‚  Ã‚  AIDS is transmitted in three main ways. Intimate sexual contact such as having vaginal, anal or oral sex with someone who is infected with HIV is the most common. While direct contact with infected blood, like sharing needles for injecting drugs, HIV also can be passed from an infected mother to her baby during pregancy or childbirth. Although some people speculate, you cannot receive the disease from kissing on the cheek and it is very unlikely that you could get HIV even from open mouth kissing, you also cannot get the disease/virus from close hugging, touching, cuddling, and massages as long as there isn't any open cuts or abrassions. HIV also cannot be contracted from using toilet seats,telephones, drinking fountains, straws, spoons, or cups or mosquitoes, air, food, water, coughs/sneezes, sweat or tears.   Ã‚  Ã‚  Ã‚  Ã‚  AIDS is a life and death issue. To have the AIDS disease is a sentence of slow but defininate death. There currently is no cure or vaccine for this disease but there are drugs that have been proven effective in slowing the

Aggressive Parents, Aggressive Children Essay

Growing up, kids have a lot of influences in their life; from television to peers children will always absorb something. With this being said the biggest influence on a child would have to be the people there with the most- their family. Because this is unarguably true, it would then be fair to then assume that parental/ sibling aggression could have a big impact on future relationships caused by development. What is aggression one may ask? Aggression is a hostile, injurious, destructive behaviour or outlook especially when caused by frustration. Human development would be everything that happened from the moment a child thinks for the first time, then. Sigmund Freud was one psychologist who theorizes that those who have experienced trauma from aggression in the home will often use defense mechanisms to disregard unwanted emotions. This leaves a negative effect on the unconscious mind and makes a person act irrationally. By comparing cultures and examining how nature vs. urture, the theme of pies and how the ecological theory all come into play when dealing with the way children treat relationships, it is hoped that one will see that aggression in the home will indeed lead to negative relationships for the child’s near future. One key question many would ask and not for only this topic (but many on the mind in general), would be are these actions and thoughts merely influenced by parents, or are they born with th e â€Å"defect† and therefore forced to live with it. The argument of nature vs. nurture is a question that has baffled even the most renowned of psychologists. Both sides have strong supporting arguments therefore coming up with an end answer would be impossible for one to do. In Daena’s article, entitled â€Å"Is Aggressive Behaviour Biologically or Environmentally Based? † Daena proposes that aggression is learned. Supporting herself by linking aggression with Skinner’s rat, continuing by saying aggression is caused by positive reinforcement (reward). By calming a kid down with a toy, the child would have received the â€Å"reward†, now the child understands if he does this, then another â€Å"reward† should come. One way this could be seen in a household could be when a father cusses after he hurts himself. The child could subconsciously perceive that the pain and expression on the father going away shortly after was his reward, therefore the child takes on the habit. This does put some weight on the nurture side because the reward is what causes any outcome. But, Professor Richard Tremblay of the University of Montreal says that â€Å"We do not need to learn to aggress, but to not aggress. In this indirect argument with the other article mentioned Tremblay suggests that children are aggressive by nature and learn how to control their aggression at around 4 years old. When linking nature or nurture to aggression one must understand that they really can’t choose an option and be satisfied with their decision. â€Å"PIES† stands for the four kinds of development; physical, intellectual, emotional, social. When children witness aggression at home almost every kind of development a re interrupted. Physical development includes growth of bone muscles, motor skills and senses. Intellectual development includes the maturation of mental process, such as learning, imagination, memory and perception. When a child is used to seeing aggression exhibited by their parents, they will associate that violence will many things they see on a daily basis. For example the first time the child sees adults mating on television, etc. Their first instinct would usually be to believe that the couple is actually fighting. This shows that what they sense would be different from what’s actually happening therefore proving a negative outcome. Emotional development includes the maturation and evolution of emotions, social skills, identity, and morals. If a child grows up witnessing spousal abuse from an early age, and isn’t explained that it’s bad, then would that child not believe that this action is perfectly fine? Seeing the father only do this when he’s angry, the child could perceive that beating somebody is an output of anger for them as well. Social development includes the evolution of knowledge of how people interact, play, share, take turns, or talk socially. From an early stage if the child sees fighting, it is then safe to assume that their ‘evolution of knowledge based on how people interact’ will be evolving off of the witnessed negative action seen in the first place (spousal abuse, swearing parents, etc. ). A child’s development could be positive or negative based solely on the overall environment the child is living in. One may be lead to believe that aggression is taught by others, and then mirrored by the children whom the aggression will eventually attach itself too. Urie Bronfenbrenner’s Ecological Theory argues that ‘development’ is influenced by five environmental systems. The theory identifies five environmental systems. The five environmental systems are: Microsystem, Mesosystem, Exosystem, Macrosystem, and Chronosystem. The microsystem is the child’s immediate surroundings i. e. family, neighborhood and friends. This theory suggests that if the child lives in a damaged microsystem, the child’s development could also be damaged. The mesosystem is the connection seen between immediate environments i. e. parents to peers. This directly relates to the topic showing that if a child witness’s abuse, there’s a good chance they will mirror it with their peers. Children need people in order to become human†¦. It is primarily through observing, playing, and working with others both older and younger than he that a child discovers both what he can do and who he can become. †-Urie Bronfenbrenner (quotes. dictionary. com). This quote can be fitted to the topic of aggression in children because she basically explains that wi thout other humans, we would have no route for our personality/identity to take. The Macrosystem describes the culture of the child, anywhere from physical geographic, to wealth in the child’s area. Urie suggests that those that are living in lower class are more likely to commit crime. It must also be understood that children influenced by their environment is not conclusive. As children in some African regions see violence every day but learned to adapt with it as opposed to keeping it bottled up in their head. The final system is the Chronosystem. This monitors patterns of environmental events over time. Non-normative events may have a negative psychological effect, e. g. a recent divorce or death in the family. The change is too drastic for the child to cope with. With witnessed aggression, as it starts to become the normal in the child’s life, the child may seek to emulate it later on when the ‘normal’ aggression is missing. Urie Bronfenbenners theory does weigh in favor of the child learning the aggression because it all seems to tie into the child feeling a sense of normal. Based on the theory, children will emulate what they see, because if they didn’t emulate anything, they would have no guidance in their life. Their identity would be 100% their own. Therefore if aggression is their guide, aggression will be what children emulate.

Marketing Professional Practice Essay

Executive Summary This report aims to develop some feasible strategies for a non-profit making organization – Care For Your Heart to achieve objectives in certain areas: 1. Enhancing the public awareness of the organization’s profile and service; 2. Reaching the youngsters and working group segments; 3. Gaining more donations for future development; and 4. Strengthening the network with medical doctors or nurses as part of voluntary work. These objectives can be carried out by the three main recommended strategies, include rebranding, sponsorship campaigns, and volunteer programs. Before launching other programs, rebranding is recommended to refine the image of Care For Your Heart by designing a new logo and name, which is more professional and appealing to the target market. The rebranding is also related to the strategies for achieving the organization’s new direction. The sponsorship campaigns aim at attracting companies for sponsorship, enhancing public awareness, and attract donations. The prospective sponsors include Nestle, Hung Fuk Tong, Watson, and HKHC. The respective strategies are Nestle milk powder lid design, Turn in Your Can; Hung Fuk Tong Care For Your Heart soup series; Watson Heart Caring Bottle Label Competition and launch of water bottle, carboy bottle design and poster distribution at offices; Cardiac Health Care Bus, Health Care Charity Fund, professional health talks, and Charity Health Check Day. Furthermore, volunteers for current and future events and campaigns are sourced from IVE, medical colleges, doctors, and HKHC. These strategies provide substantial benefits to Care For Your Heart. By successfully striving sponsorship and donations, Care For Your Heart can enhance its visibility, awareness and credibility via appearance of logo on sponsor’s products and websites. Donation is easier to attract when the organization is more credible, and more funds can be used to offer more activities for its members and the public. The campaigns and volunteer programs allow the organization to reach its young and business target markets when products and events are exposed at heavy traffic spots and offices. The sponsorship programs will last for two years, and the volunteer program is on a continuous basis, which the details are shown in the timeline in the later part of this report. And the estimated budget is set. Background of Organization Care For Your Heart is a registered non-profit charitable organization formed by a group of cardiac patients together with their families since 1995. Its services mainly target cardiac patients and their families. In 1998, Care For Your Heart set up the first cardiac mutual help and resource center, and is committed to patients and the public health (Organization Introduction 2010). Up until 2011, Care For Your Heart has more than 2600 members, and over 180 volunteers (Number of Members 2010). Members mostly age around 51 to 80 (Age of Members 2010), and geographically concentrated in Hong Kong Island (Residence of Members 2010). The sources of funds is attracted from multiple channels; include donations, Community Chest, Social Welfare Department and other activities (Sources of Funds 2010). Logo of the Organization The flower-liked logo represents that the organization is concerned about heart related issues. Vision and mission of Organization Care For Your Heart aims to encourage mutual support spirit among cardiac patients and family support, so that the patients can positively face their illness (Organization Introduction 2010). It strives to enhance cardiac patients knowledge towards cardiac diseases, boost recovery, and prevent the opportunity of relapse; to act as a bridge between patients and medical institutions in order to provide all-round services; gather patients, protect and strive for rights and welfares; promoting social knowledge about cardiac disease, prevention, caring and accepting cardiac patients and enhance public awareness towards heart healthiness (Organization Introduction 2010). Care For Your Heart aims to increase the number of members; encourage members nd others to volunteer in charitable events and supporting activities; to attract more stable funding, such as monthly donation; to enhance awareness and educate public about the increasing trend of youngsters suffering from coronary heart disease; to motivate general public changing their lifestyle to improve health; to attract business groups’ awareness about cardiac disease; to establish a stronger network with doctors for f acilitating volunteer work, and other events and activities. (Future Prospect 2010). . Introduction The chairman of Care For Your Heart has illustrated the current issues faced by the organization and proposed several questions. This report is to develop feasible strategies for the organization to overcome its situation and further development in certain area. 1. Develop relevant strategies in order to enhance the public awareness of the organisation’s profile and service; 2. Attract more younger and working groups to join the organization; 3. Gain more donations for further development and 4. Strengthen a network of medical doctors or nurses as part of voluntary work. 2. Target Market 3. 1. Target Group The target market is defined by Care For Your Heart, basing on its current situation and problem. Based on research, heart disease has a rejuvenating trend and threatening working group aged 20 years old or above. These groups are targeted as they are constantly under high pressure and heavy workload. Business class with quick life rhythm typically lack of resting time. In addition, they always overlook the importance of keeping their heart healthy. 3. 2. Medical Doctor Another target group is the medical doctors. Medical doctors play an important role for these kinds of organization because of their professional medical knowledge. Other than that, Care For Your Heart inviting medical doctors for volunteering can expand their network in medical field and increase its credibility to the public . 3. 3. Partnership The following are some suggested partners for Care For Your Heart to cooperate with: * Nestle Hung Fook Tong * Watson * Hong Kong Health Check & Medical Diagnostic Group Limited Details will be illustrated in the following part of the report. 3. 4. Other Stakeholder Stakeholders| Details| Donors| * Existing donors (Social Welfare Department, The Community Chest, Food and Health Bureau) * Potential donors at all ages in global * It is important for a non-profit organization to have positive and enough reputation, which will influence donation . Policy from donation also affect the operation of the organization| University| * Helps to disseminate cardiac information * Helps to enhance the awareness of the organisation * Eg: Hong Kong College of Technology, The Chinese University of Hong Kong etc| Hospital| * Reach more cardiac patients * Helps to enhance the reputation of the organisation| General Public| * Opinions leaders who can influence the peers * cardiac patients and families| Media| * Global newspapers and magazines * TV stations, radio stations, newspapers and magazines publishers, leaflets, seminar| Potential Investors| * Corporations or individuals that are interested to invest in â€Å"Care For Your Heart† (Children’s Heart Foundation and The Hong Kong Tuberculosis, Chest and Heart Diseases Association: can enhance the awareness of â€Å"Care For Your Heart† and donation| 3. Campaign Strategy 3. 1. Rebranding As brand is a valuable asset, it allows organization to communicate a clear set of v alues toward its stakeholders. Non-profit organization is a kind of concept-brand which is associated with an abstract concept, such as cancer awareness, environmentalism or cardiac disease (Daly and Moloney 2004, 30). The current logo of Care For Your Heart is too old-fashion and poorly deliver the meaning about cardiac care issues. To best meet the target group, suggestion is given for the organization to redesign its logo and name. Rebranding  is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a new position in the mind of stakeholders (Daly and Moloney 2004, 30). The change in the name and logo of the organization may enhance public awareness and reputation. Furthermore, the newly established brand elements can also better related to the current situation that the organization is facing (Muzellec and Lambkin 2008, 284). The new logo and name designed for the organization aims to better suit the target group, and will be illustrate in the following: 3. 1. 1 New logo: The new logo echoes with the name â€Å"Care For Your Heart†, containing a hand showing a gesture of holding a heart. Hand represents human; gesture represents caring; heart represent cardiac and compassion. The new logo is simple, more eye-catching, and the meaning is more obvious at a glance than the old version, thus the target market can easily understand the role of Care For Your Heart. Furthermore, the logo shows the commitment of Care For Your Heart to embark on a new direction and coordinate with our proposed strategies. 3. 1. 2 New name: Care For Your Heart can rename its Chinese name from to. The new name provides formality, thus projecting a more professional image. Moreover, it can better represent the mission of Care For Your Heart, which is to gather cardiac patients for mutual help and enhance public’s concern of cardiac disease. 3. 2. Seek For Partnership To achieve the goals proposed by the client, it is necessary for the organization to engage some partnership in order to support its daily operation and further activities. There are four potential companies for partnering with Care For Your Heart to enhance awareness, funding supply and voluntary work, including: Nestle, Hung Fong Tong, Watson and Hong Kong Health Check & Medical Diagnostic Group Limited. These potential partners have similar vision and mission within Care For Your Heart in terms of concerning the health of people. The cooperation between â€Å"for profit† business and non-profit organization is called cause-related marketing (CRM), which both parties are involved to create mutual benefits. â€Å"For profit† business implemented CRM to build brands, revitalize corporate, carrying out corporate social responsibilities, and make community involvement visible (Papasolomou, and Kitchen 2011, 63). Non-profit organization can be benefited due to the contributions from the â€Å"for profit† business in order to meet its needs and objectives. CRM is proved to be an important marketing tool which demonstrates a firm’s commitment in addressing a social issue (Papasolomou, and Kitchen 2011, 63). The following are the strategies proposed to cooperate with the partners. 3. 3. 1. Nestle – Carnation Omega High Calcium Milk Powder Reason for partnership with Nestle Nestle is a well-known nutrition, health and wellness company which founded in Switzerland in 1866. The company’s mission is â€Å"Good Food, Good Life†, which is to provide great tasting, nutritionally superior food and beverage, and great services to consumers around the world (Nestle 2011). Creating shared value is a fundamental part of Nestle’s way of doing business to create long-term value for shareholders and society, which is beyond compliance and sustainability (Creating Shared Value 2011). One of its products, the Carnation Omega High Calcium Milk Powder is chosen as a health product for the World Heart Day in 2010 and 2011. This low-fat milk power can strengthen the heart and reduces cardiac related diseases. The ingredients and functions of this mike powder are the followings (Milk Powder 2008). i. Omega 3 and 6 fatty acid: Regulate body’s cholesterol level and benefit to the cardiovascular system. ii. Low-fat: Reduce fat absorption which benefit to the heart. iii. High in calcium: Benefit to the bones and prevent osteoporosis. iv. Vitamin A, B and E: Assist in metabolism and health function. This milk powder was sold in different channels as well as supermarket and drugstore in Hong Kong, such as PARKnSHOP, Welcome and Watson. Each of them operates more than 200 stores and has different customer segments. It is believed that Care For Your Heart can gain benefits through enhanced awareness, and obtaining stable and long-term based donation. Proposed Strategy I. Cardiac information inside the lid, and logo on the package. Cardiac information as well as â€Å"7 ways to protect your heart†, â€Å"Make your heart healthier†, etc. is suggested to print on the internal side of the lid. Every time when consumer opens the lid, they can read the information provided by Care For Your Heart. A colorful background can be used in order to attract their attention and increase the visibility of such information. Moreover, the logo of the organization is also printed on the package of the milk powder to gain awareness (Refer to Appendix 1 and 2). The followings are the suggested cardiac information. 7 ways to protect your heart: * Maintain appropriate cholesterol level by having low-fat diet * Maintain appropriate weight and balanced diets. * Eat 2 fruits every day * At least 30 minutes aerobic exercise per day * No smoking and alcohol * Remain a cheerful mood * Regular Body check II. â€Å"Turn in Your cans† Yoplait Yogurt, a France originated brand founded in 1964, had launched a campaign called â€Å"Save Lids to Save Lives† for 10 years. The main concept of this campaign was to raise money for charity organization and activities, such as Susan G. Komen Breast Cancer Foundation,  Race for the Cure, etc. Every lid that the customer reserved, Yoplait will donate US$0. 1 after they registered the code number on the lid online (Save Lids to Save Lives 2011). A loyalty program called â€Å"Turn in Your Cans† is proposed to achieve long-term relationship among three parties: the customer, Care For Your Heart, and Nestle. When customer finished one can of milk powder, they could turn in the can to a supermarket or drugstore, then Nestle could collect those cans for recycling. A stamp would be awarded per one returned can. When customer collected 3, 5 and 10 stamps, they can enjoy discount of 10%, 30% and 50% respectively for the next purchase. This campaign could increase customers’ loyalty towards this milk powder, and attract purchases from new customers. As a result, Nestle can gain an increase in sales, and Care For Your Heart can receive donations. III. 5% donation from the total sales of the milk powder To obtain long-term donation, Care For Your Heart could receive 5% of total sales from this milk powder. The milk powder is selling at the price around HKD$104. 6, which means Care For Your Heart can receive approximately HKD$5 from each can of milk powder sold. 3. 3. 2. Hung Fook Tong Reason for partnership with Hung Fook Tong Hung Fook Tong is the biggest herbal tea group in Hong Kong founded in 1980s. With more than 700 staff members, and over 100 stores among Hong Kong (Milestone 2011), it is persistent in using genuine ingredients with no added preservatives in the product. Producing and developing quality products are the philosophy of â€Å"making naturally† (Mission 2011). In 2011, Hung Fook Tong acquired the prime awards for corporate social responsibility 2011 from Prime magazine (Company news 2011), which shows that Hung Fook Tong continuously strive to fulfill corporate social responsibility. Hung Fook Tong has introduced a series of Chinese soup and individually packed soup into the market under its brand name. Those series of soup is nourishing, which helps to maintain good body condition and is good for health. As individually packed soup could reduce the time of making soup at home, it is typically popular among working class. Thus Hung Fook Tong is another suggested source to cooperate with for gaining long-term donation and enhancing public awareness. Proposed Strategy I. â€Å"Care For Your Heart† soup series There are several soup recipes shared by some Chinese medical doctors on Care For Your Heart website. Those soups are beneficial to the heart and can prevent heart attack. Care For Your Heart could cooperate with Hung Fook Tong to introduce these series of soup or invest in new soups for the target market. Such as: * Mushroom  soup with bamboo fungus and  lotus root. * Black hen soup with lily and cloud ear fungus. * Black hen soup with chestnut. These series of soup can sold at a cheaper price HKD$40 for increasing sales volume, which others series are sold at HKD$48 and HKD$63. II. Logo on the package front and cardiac information at the package back The logo of Care For Your Heart is suggested to put on the front side of the individually packaged soup, and some cardiac information at the back. This increases the visibility of the organization, as well as disseminating cardiac information when customer turns the package to look at the ingredient list of the soup. During the selection process, consumers make decisions base on the soup’s functions, thus the â€Å"Care For Your Heart series† can impress those that concern about heart health, and attract those customers that are previously not aware of the heart health series. The logo of Care For your Heart can also be placed on the menu to increase visibility (Refer to Appendix 3 and 4). III. 5 % donation from the total sales of â€Å"Care For Your Heart† series Care For Your Heart could receive 5% total sales of individually packed soup in order to obtain long-term donation. Each individually packed soup is sold at the price around HKD$40, which means Care For Your Heart can received approximate HKD$2 from each sold of the soup. IV. Coupon Hung Fook Tong can also sponsor 500 packs of coupons, which contains 10 pieces within one pack with a total value of HKD$398, to Care For Your Heart for voluntary reward purpose. 3. 3. 3. Watson Reason for partnership with Watson Firstly, Watsons Water under A. S. Watson Group is currently a wholly owned subsidiary of the Hutchison Whampoa Limited, and is a world-renowned brand for supplying purest quality water. Moreover, the A. S. Watson Group has obtained a number of awards, such as â€Å"Asia’s Best Brand Award – for excellence in Branding and Marketing† in 2010 and 2011, â€Å"Caring Company† by the Hong Kong Council of Social Services from 2002 to 2011, and â€Å"Top Ten Brand names Award† by Chinese Manufacturer’ Association of Hong Kong in 2003 (Our Achievements 2011). Furthermore, A. S. Watson Group is positive related to healthiness, as it owns the Watsons Athletic Club which is committed in sponsoring and supporting local athletic events. This healthy association links with Care For Your Heart’s mission to improve public’s health issues. Secondly, the A. S. Watson Group is committed in performing corporate social responsibilities, and view CSR as opportunities. From A. S. Watson official website: â€Å"We encourage our business unites to develop programmes with organizations that are relevant to local community needs, and we support our employees’ effort in getting involved and contributing to society (Lai 2011). † This provides a favorable circumstance for Care For Your Heart to persuade Watson’s participation. Thirdly, Watsons Water has wide distribution channels, from street stores to big chained supermarkets. With the various availability of channels, it allows Care For Your Heart to increase exposure to the public and enhance the recognition of the company name. Proposed Strategy There are 3 main activities in this campaign: including Watsons bottled water label design competition, donation from the designed bottle, and cardiac slogan labels on Watsons Water carboy series and posters distributed to offices I. Watsons bottled water label design competition The first stage of this campaign starts with organizing a Watsons bottled water (both distilled and mineral water) label competition hosts by Watson and cooperates by Care For Your Heart. The theme of this competition is called â€Å" † – â€Å"Watsons Heart Caring Bottle Design Competition†, which encourage a submission of bottle label design aiming at enhancing public’s awareness towards cardiac disease. The competition will open for one to two months and targets youngsters age 15 to 25, whom are interested in drawing or design, and would seek for self-esteem through competition. The opening of this competition will be announced via newspapers (both paid and free), Watsons Water’s official website, and Facebook page. For motivation, awards will be given to the top three winners. The tentative prizes include: Champion: HK$5000 with certificate First runner up: HK$3000 with certificate Second runner up: HK$1500 with certificate All participants will also obtain a certificate as encouragement. After collecting all designs, both Watson and Care For Your Heart will have representatives appraising the designs and select the winners. A press conference will be held for the announcement and award ceremony of the top three winners. And their work will be launched on the bottle, which will be further discussed below. II. Launch of the specially designed bottle for donation to Care For Your Heart After the end of competition, the second stage of the campaign is the launch of this specially designed Watsons Water. The top three winners’ designs will be launched for 280ML to 800ML bottled water, both distilled and mineral. The distribution channels include all major types of supermarkets (Welcome, Parkn’ Shop, City’super etc. ), convenient stores (7-11, Circle K etc. ). The preparation for the label design will be around one month, and the tentative distribution period is set to be 2 to 4 months. Care For Your Heart can negotiate the percentage of total sales for donation with Watson. The recommended percentage is 5 to 15%. Furthermore, the label will contain information about the donation. For example: â€Å"Every bottle of water you purchase, Watson will donate $1 for Care For Your Heart on cardiac disease funding. † III. Cardiac info/ slogan on the Watson’s water carboy series in offices and posters distribution The third stage of the campaign is the launch of promotional label on Watsons Water carboy together with the distribution of posters to offices. The objectives of this event are to create opportunity for Care For Your Heart to reach the business sectors and to increase their awareness towards cardiac disease and provide some tips on prevention. This campaign will last for one to one and a half year. i. Poster Posters will be distributed together with the water bottles, and encourages offices to post it in the pantry or places near the water dispenser. The poster will contain some brief tips on preventing the formation of cardiac disease due to stress and imbalanced lifestyle. The information on the poster is the same as the information on the lids of the Nestle milk powder (Refer to Appendix 5). ii. Label A label is designed for 4. 5L, 12L and 18L bottles which fit most types of water dispenser, containing Care For Your Heart’s logo, slogans about heart protection. Appendix 6 shows an example of the label design. IV. 5% donation from the sales of designed Watsons Water bottle Watsons bottle water sold at the price HKD$6. 5, which Care For Your Heart can receive an approximate donation of HKD$0. 3 per bottle of the water sold. 3. 3. 4. Hong Kong Health Check ; Medical Diagnostic Group Limited (HKHC) Reason for partnership with HKHC Hong Kong Health Check ; Medical Diagnostic Group Limited (HKHC) is a company providing a variety of body check service to the community and has developed 15 health checking center in Hong Kong. The mission of the company is to provide  excellent  and  high standards of  imaging and  diagnostic services in order to improve  community  health under the concept of  preventive medicine. (About Us, 2011) It is chosen to work with Care For Your Heart as the two organizations are sharing similar missions of improving community health and health care awareness. Proposed Strategy I. Cardiac Health Care Bus The main functions of the Cardiac Health Care Bus are to provide free basic heart disease related health checks, for example, blood pressure, blood sugar, cholesterol; and educate public about heart disease preventions. If patients are diagnosed to have a possibility of getting cardiac disease, they will be refered to HKHC for a comprehensive health check. A medical professional and two volunteers from Care For Your Heart will be on duty in the bus. There will be 6 buses available, 3 for New Territories, 2 for Kowloon and 1 for Hong Kong Island. The buses will serve everyday in two spots with two time periods, from 11a. m. to 3p. m, and 4p. m. to 8p. m. , which can serve around 50 to 70 people every day. This idea is feasible as it has been successfully adopted by other organizations, such as the Pok Oi Hospital. II. Health Care Charity Fund (HCCF) HCCF is a working partner of HKHC, who aims to implant the concept of â€Å"Health†¦ we care you care† to the community through educational and medical healthcare service (Vision and Mission. 2011). Its missions are to help the needy of the community by offering free health check services and organizing professional health talks; to increase the healthcare awareness of the community by promoting the concept of preventive healthcare through comprehensive periodic health check at the highest standard; and to serve the community through supporting volunteering services which organized by non-profit making organizations or collaborated with local communities (Vision and Mission. 2011). The nature of this organization fits with Care For Your Heart’s vision as both organizations achieve their missions by organizing talks, fund raising and voluntary work. Two programs are designed for corporation of CFYH and HCCF. i. Professional Health Talks Health talks will operate once each year at each community center in 18 districts by Care For Your Heart. The talks emphasize on heart care related topics, such as prevention, types of heart disease etc. Professional speakers are the volunteers from HKHC and talks are sponsored by HCCF. Each talk is opened for 100 to 200 audiences (depends on the population of the district) and is free of charge. The target of this campaign is to reach citizens in 18 districts within one year and four months for 6 districts. For the first four months, talks will operate in North, Tai Po, Sha Tin, Tsuen Wan, Tuen Mun and Yeun Long; the next four months will operate in Kwai Tsing, Kowloon City Kwun Tong, Sham Shui Po, Wong Tai Sin and Yau Tsim Mong; and the last four months will operate in Island, Sai Kung, Central and Western, Eastern, Southern and Wan Chai. ii. Charity Health Check Day The date of Charity Health Check Day is set on the World Heart Day in every year. 5 to 10% of body checks income from HKHC will donate to Care For Your Heart through HCCF. HCCF used this format previously with HKHC and the Senior Citizen Home Safety Association (SCHSA) on mother’s and father’s day in 2011. Part of the body check income on that day was donated to HCCF, and the donations are used to provide personal emergency link for the elderly people (Tuesday Charity Health Check Day, 2011. ). 3. 3. Potential benefits receive by Care For Your Heart By the partnership with the above sponsors, Care For Your Heart can be benefited in various ways. I. Enhance awareness Firstly, as concerned by Care For Your Heart, it is currently facing low recognition by the public. To reverse this situation, its visibility, awareness and credibility can be increased by having Care For Your Heart’s name and logo appearing on sponsor’s events, and product packaging, which the product is well-recognized, easily found and consumed. Care For Your Heart can also leverage Nestle, Hung Fook Tong, Watson and HKHC’s goodwill on being healthy. Moreover, those sponsors enhance Care For Your Heart’s publicity by placing the organization name as the beneficiary organization at the end of the TV commercial. II. Reach the target segments Those proposed strategies allow Care For Your Hear to reach its desired target segments – the youngsters and businesses. Different channels were used for the distribution of the product by Nestle and Hung Fook Tong, such as supermarket, drugstore and MTR shop as well, which helps in increase exposure and visibility of its name and logo to different segment. Moreover, the Watson bottle water competition provides an opportunity for youngsters to demonstrate their stills in art, and act as a channel to educate them about cardiac diseases through participation. On the other hand, labels on carboy bottles and posters in office pantry can be an attention getting tool. By placing these at prominent spot, it can firstly get their attention. When they are continuously exposed to the information, they will be able to remember and recall the message. Furthermore, if the Cardiac Health Care Bus is successfully introduced, the mobility of those buses can further help Care For Your Heart in reaching more people in Hong Kong. III. Donation Donations can be gained through the sales of each product and the money can be used for funding daily operations or future activities. Furthermore, if the sponsors are willing to renew the contracts with Care For Your Heart, it will be able to obtain donations in a long-term basis. 3. 4. Potential benefits receive by sponsors I. Perform Corporate Social Responsibility The main benefit that Nestle, Hung Fook Tong, Watson and HKHC could gain is to accomplish its role in performing corporate social responsibility. Each company is committed to invest on creating shared value for society, as well as social welfare, environmental protection and other aspects regarding to the global compact. Companies could achieve its goals when cooperating with Care For Your Heart. II. Improved brand image Furthermore, the ultimate objective of performing CSR is to improve consumers’ perception towards the brand, which is being a contributor to the society thus enhancing goodwill. III. Boost Sales Each sponsor can boost its sales or expands market share due to its contribution to the society. Customers are more likely to choose a product when they realize that they can engaging in the contribution process (Stanalan, Lwin, and Murphy 2011, 51). IV. Benefits distributed by Care For Your Heart Care For Your Heart will provide the following benefits to all sponsors: * Have a one page free advertisement in the organisation magazine and annual report. Brief profile of the sponsors and the detail of ongoing campaigns on Care For You Heart website * Acknowledge the name and logo at the bottom of Care For Your Heart official website with hyperlinks to sponsors’ homepages * Acknowledge the name and logo on all promotion materials including newsletters, organisation magazines, broch ure covers or free gift bags etc. * Acknowledge the name and logo of sponsors on volunteers’ shirts * Provide at least one banner during any events * Announcement of sponsorships in all events or public speech * Guaranteed to be the only sponsor in the same category of industry * Allow to display company’s materials or products on the table for any events 3. 5. Volunteers’ recruitment The recruitment of volunteers for Care For Your Heart targets three groups: students from IVE, trainees of medical colleges, retired doctors, and the Hong Kong Health Check ; Medical Diagnostic Group. The details of the recruitment program are the followings. IVE On recruiting volunteers for Care For Your Heart, firstly, a non-academic volunteer program can be opened for the Hong Kong Institute of Vocational Education students majoring in Applied Nutritional Science, Pharmaceutical, Medical and Health Care, or Social services. Students are encouraged to apply the campaign throughout their study. This volunteer campaign requires students to participate in volunteer work for Care For Your Heart once in two weeks for four to six hours. The working time will be recorded and accumulated until they graduate or withdraw from the program. A quota on working time is set for students as a goal, for example, participating volunteer work for 72 hours in half a year. Students who have achieved the goal of this program will be rewarded with a non-academic award by Care For Your Heart, which is beneficial to their future career. Medical colleges’ trainees Secondly, trainees in medical colleges of the University of Hong Kong and the Chinese University of Hong Kong are a considerable group for voluntary works. They obtain the required health care knowledge and elementary first aid skills. Moreover, this voluntary program can be included as part of the intern training. Similar with the program for IVE, a certificate will be given to participants as a reward, which helps their future career. Moreover, participants can enrich their practical experience before they enter the society. Medical professional Thirdly, doctors are another great source to attract as volunteers. They obtain the expertise in the cardiac field thus able to provide professional consultation for patients. Care For Your Heart can target this group by inviting those doctors that are seeking self-actualization, and appeal to them through mental motivation. For example, suggesting them to offer one or two days of voluntary consultation. By acquiring a sufficient number of voluntary doctors, members of Care For Your Heart can be benefited as it has more human resources to organize thorough functions and events for its members and the public, thus achieving the goals of increasing public awareness towards cardiac disease. Moreover, doctors can enhance their reputation and image by showing their sincerity in contributing to the society. Hong Kong Health Check ; Medical Diagnostic Group Lastly, referring to the event of the Cardiac Health Care Bus campaign, doctors from the Hong Kong Health Check ; Medical Diagnostic Group will volunteer for conducting simple tests and explain the health report to patients. Moreover, regarding this event, additional helpers are needed for showing information and assisting the doctor. These helpers can be chosen from IVE and medical college volunteers mentioned above. 3. 6. 5. Motivations to volunteers Besides, by analyzing their profile, Care For Your Heart can obtain data on the number of medical professionals and young volunteers the organization has attracted . ii. Amount of Donation Two sources of donations are needed to be evaluated: the public and partnership programs. By measuring the amount of donation from public and sponsoring partners, it can reflect Care For Your Heart’s reputation and credibility in public’s mindset. It can also show the benefits gain by both parties when the campaigns are launched (increased sales, product awareness and reputation). iii. Awareness Public opinion research will be conducted 3 times after 4, 12 and 24 months. The survey aims to collect data including: awareness and image of the organization; frequency and amount of donation; and awareness of activities and partnership program. The result will demonstrate whether the new strategies and rebranding are successful in enhancing the public awareness, especially within the working class. Regulate evaluation acts as a monitory function and can state the weaknesses of each program. Therefore, the organization can reinforce certain areas in order to achieve the ultimate goals. 6. Conclusion To conclude, Care For Your Heart could reach its target groups and deliver cardiac related information to the public by adopting the strategies mentioned above. Rebranding and those cooperative strategies can meet its goals effectively and efficiently. By performing cause-related marketing, all participating parties will receive benefits from the campaigns, as well as enhancing public awareness and improving brand image. The sales volume of the newly introduced products and the current product will also be increased, due to the change of customers’ perception towards the brand. The corporate partners will provide funding supply from the donations gained from product sales, and hence increase the cash flow of Care For Your Heart. Moreover, the reputation of Care For Your Heart will also be enhanced by the well-known partners. http://www. pokoi. org. hk/tc/services_cmedical. aspx http://www. hungfooktong. com/news/n017/index. html http://www.nestle.com/ http://www.aswatson.com/our-customers/ http://www.hungfooktong.com/tc/ http://www.yoplait.com http://www.hkhealthcheck.com/corp/tc/ http://www.hungfooktong.com/overseas_about.php http://www.aswatson.com/innovation/ http://www.hccf.org.hk/en/about_us.htm ;

Free Essays on Jefferson

Jefferson was born at Shadwell, his father's home in Albemarle county, Va., on April 13 (April 2, Old Style), 1743. His father, Peter Jefferson, a man of legendary strength, was a successful planter and surveyor who gained minor title to fame as an explorer and mapmaker. His prominence in his own locality is attested by the fact that he served as a burgess and as county lieutenant. Peter's son later held the same offices. Through his mother, Jane Randolph, a member of one of the most famous Virginia families, Thomas was related to many of the most prominent people in the province. Besides being well born, Thomas Jefferson was well educated. In small private schools, notably that of James Maury, he was thoroughly grounded in the classics. He attended the College of William and Marycompleting the course in 1762where Dr. William Small taught him mathematics and introduced him to science. He associated intimately with the liberal-minded Lt. Gov. Francis Fauquier, and read law (1762-1767) with George Wythe, the greatest law teacher of his generation in Virginia. Jefferson became unusually learned in the law. He was admittedto the bar in 1767 and practiced until 1774, when the courts were closed by the American Revolution. He was a successful lawyer, though his professional income was only a supplement. He had inherited a considerable landed estate from his father, and doubled it by a happy marriage on Jan. 1, 1772, to Martha Wayles Skelton. However, his father-in-law's estate imposed a burdensome debt on Jefferson. He began building Monticello before his marriage, but his mansion was not completed in its present form until a generation later. Jefferson's lifelong emphasis on local government grew directly from his own experience. He served as magistrate and as county lieutenant of Albemarle county. Elected to the House of Burgesses when he was 25, he served there from 1769 to 1774, showing himself to be an effective committeeman... Free Essays on Jefferson Free Essays on Jefferson Jefferson was born at Shadwell, his father's home in Albemarle county, Va., on April 13 (April 2, Old Style), 1743. His father, Peter Jefferson, a man of legendary strength, was a successful planter and surveyor who gained minor title to fame as an explorer and mapmaker. His prominence in his own locality is attested by the fact that he served as a burgess and as county lieutenant. Peter's son later held the same offices. Through his mother, Jane Randolph, a member of one of the most famous Virginia families, Thomas was related to many of the most prominent people in the province. Besides being well born, Thomas Jefferson was well educated. In small private schools, notably that of James Maury, he was thoroughly grounded in the classics. He attended the College of William and Marycompleting the course in 1762where Dr. William Small taught him mathematics and introduced him to science. He associated intimately with the liberal-minded Lt. Gov. Francis Fauquier, and read law (1762-1767) with George Wythe, the greatest law teacher of his generation in Virginia. Jefferson became unusually learned in the law. He was admittedto the bar in 1767 and practiced until 1774, when the courts were closed by the American Revolution. He was a successful lawyer, though his professional income was only a supplement. He had inherited a considerable landed estate from his father, and doubled it by a happy marriage on Jan. 1, 1772, to Martha Wayles Skelton. However, his father-in-law's estate imposed a burdensome debt on Jefferson. He began building Monticello before his marriage, but his mansion was not completed in its present form until a generation later. Jefferson's lifelong emphasis on local government grew directly from his own experience. He served as magistrate and as county lieutenant of Albemarle county. Elected to the House of Burgesses when he was 25, he served there from 1769 to 1774, showing himself to be an effective committeeman... Free Essays on Jefferson Jefferson and Slavery The task of drafting the Declaration of Independence fell to Jefferson, who was known for his powerful writing style. Jefferson intended the document "to be an expression of the American mind," but the eloquence of the phrasing was his own. Thomas Jefferson claimed that he used "neither book nor pamphlet" when writing the declaration, but the document reflected a broad understanding of 18th-century political thought. Over time, the Declaration of Independence has profoundly affected American history. Phrases from the document such as "all men are created equal" quickly took on a life of their own or were applied to groups that the authors never anticipated, the ideal conflict being slavery. By Thomas Jefferson owning slaves, it made the Declaration of Independence false and hypocritical. On some level Thomas Jefferson is promoting the very thing he aims to destroy. He wants to rebel against King George the third for taking his very human rights while dehumanizing an entire race in his own household. Had it not been the common practice to have slaves in those days it would probably have destroyed his credibility and also ruined the strength of the document itself. This document, with a few words substituted, could very well be used to rally the black slaves against their owners. Blacks quickly used this language to challenge slavery in the United States. The ideal of equality led Northern states to free slaves within their borders in the 1780s, 1790s and early 1800s. Black and white abolitionists used the ideal that all men were created equal to attack slavery in the South before the Civil War. And civil rights supporters rallied behind Jefferson’s words in their fight against racism in the 1950s and 1960s....

Learn Some Conjugations for the Italian Verb Telefonare

Learn Some Conjugations for the Italian Verb Telefonare When learning Italian, students naturally tend to look for grammatical patterns. Studying Italian verbs in a programmatic fashion is a wise idea because its an efficient use of time, and Italian verbs are classified in a variety of ways. When studying Italian verbs, though, avoid the temptation to make absolute comparisons to English. Although there are many similarities between the two languages, there are also many fundamental differences. Lets take a look at the verb  telefonare (to telephone). Regular  first-conjugation Italian verbTransitive verb (takes a  direct object) or intransitive verb (does not take a  direct object) conjugated with the  auxiliary verb  avere Indicative/Indicativo Presente io telefono tu telefoni lui, lei, Lei telefona noi telefoniamo voi telefonate loro, Loro telefonano Imperfetto io telefonavo tu telefonavi lui, lei, Lei telefonava noi telefonavamo voi telefonavate loro, Loro telefonavano Passato Remoto io telefonai tu telefonasti lui, lei, Lei telefon noi telefonammo voi telefonaste loro, Loro telefonarono Futuro Semplice io telefoner tu telefonerai lui, lei, Lei telefoner noi telefoneremo voi telefonerete loro, Loro telefoneranno Passato Prossimo io ho telefonato tu hai telefonato lui, lei, Lei ha telefonato noi abbiamo telefonato voi avete telefonato loro, Loro hanno telefonato Trapassato Prossimo io avevo telefonato tu avevi telefonato lui, lei, Lei aveva telefonato noi avevamo telefonato voi avevate telefonato loro, Loro avevano telefonato Trapassato Remoto io ebbi telefonato tu avesti telefonato lui, lei, Lei ebbe telefonato noi avemmo telefonato voi aveste telefonato loro, Loro ebbero telefonato Future Anteriore io avr telefonato tu avrai telefonato lui, lei, Lei avr telefonato noi avremo telefonato voi avrete telefonato loro, Loro avranno telefonato Subjunctive/Congiuntivo Presente io telefoni tu telefoni lui, lei, Lei telefoni noi telefoniamo voi telefoniate loro, Loro telefonino Imperfetto io telefonassi tu telefonassi lui, lei, Lei telefonasse noi telefonassimo voi telefonaste loro, Loro telefonassero Passato io abbia telefonato tu abbia telefonato lui, lei, Lei abbia telefonato noi abbiamo telefonato voi abbiate telefonato loro, Loro abbiano telefonato Trapassato io avessi telefonato tu avessi telefonato lui, lei, Lei avesse telefonato noi avessimo telefonato voi aveste telefonato loro, Loro avessero telefonato Conditional/Condizionale Presente io telefonerei tu telefoneresti lui, lei, Lei telefonerebbe noi telefoneremmo voi telefonereste loro, Loro telefonerebbero Passato io avrei telefonato tu avresti telefonato lui, lei, Lei avrebbe telefonato noi avremmo telefonato voi avreste telefonato loro, Loro avrebbero telefonato Imperative/Imperativo Presente - telefona, telefoni, telefoniamo, telefonate, telefonino Infinitive/Infinito Presente  - telefonare Passato - avere telefonato Participle/Participio Presente - telefonante Passato  - telefonato Gerund/Gerundio Presente  - telefonando Passato - avendo telefonato

L2 development of Mohammed Essay Example | Topics and Well Written Essays - 3000 words

L2 development of Mohammed - Essay Example Context Mohammed is an Arabic ten-year old boy who immigrated to Australia from Iraq as a refugee one year ago. Mohammed received EFL instruction two hours a week in Iraq. He is familiar with some basic English vocabulary, grammar, and writing. In Australia, Mohammed attends the local primary school and Arabic classes on Saturday. He lives in Sydney's western suburbs with his parents and two older sisters. He is an average student who enjoys normal activities that boys his age enjoy such as videos, computer games and soccer. His parents completed year twelve schooling in Iraq and they highly value education and believe it is the way to success. L1 and L2 Mohammed's L1 is Arabic and it is quite different from the English language. The learner is familiar with basic English vocabulary, grammar, and writing which he learned in his EFL classes in Iraq. The relationship between the learner’s L1 and L2 can be explored by focusing on the following aspects. Similarities and difference s Some researchers argue that if similarities between L1 and L2 exist, it will positively influence L2 development and that L1 serves as a cognitive resource in the learning of L2 (Swain & Lapkin 2005, cited in Forman 2010). For example, Schachter (1974) in his study of the use of relative clauses by four groups of students with different L1 backgrounds, Arabs, Persians, Japanese and Chinese, found that the Persian and the Arab learners used far more relative clauses than Japanese and Chinese learners did. Schachter explains that the Arabic and Persian learners already have such structures in their native languages whereas Japanese and Chinese learners are unfamiliar with these structures and tried to avoid using them. Other researchers, however, believe that differences between L1 and L2 negatively impact L2 development. Gass (1984) found that Spanish speakers were able to perform significantly better than Arabic speakers on a vocabulary test and this is due to the fact that the na ture of Spanish language is close to English while Arabic is quite different. These are only two instances of similarities and differences between Arabic and English that might facilitate or delay Mohammed’s L2 development. L1 and L2 cultures In learning a second language, the learners cannot be isolated from their first languages and from their own cultures. However, L1 and L2 cultures may have similarities or the learner might have some knowledge of the L2 culture. It is assumed that Mohammed has some knowledge of L2 culture through the EFL classes he attended. His interest in videos and computer games might which represent youth popular culture could be another way to become familiar with L2 culture. His desire to be part of youth popular culture in Australia would positively impact his L2 development. Psychological factors There are three main psychological aspects that influence the learner’s L2 development. Age Mohammed’s age, which is ten years old, is an important factor that should be considered in examining his L2 development. According to Patkowski (1980, cited in Lightbown & Spada, 2007, p.69), second language learners can definitely achieve full native-like mastery of L2 only if they began learning before the age of fifteen. D?rnyei (2009) also examines the effect of age on the development of L2 and argues that learning L2 at a younger age is better only if it occurs in naturalistic contexts in which rich interactions with a variety of native